"Coca Cola Cowboy" is a term that was popularized in the 1970s as a reference to a new type of urban cowboy who was more interested in big-city life than the traditional, rugged image of the cowboy. The term was inspired by a popular country song of the same name by Mel Tillis. The song describes a cowboy who "rides a tall, dark stranger" and drinks Coca Cola instead of whiskey. The term "Coca Cola Cowboy" has since become a cultural icon associated with the shift from traditional cowboy culture to a more modern, urbanized version. Nowadays, the term is sometimes used as a descriptor for corporate-sponsored musicians or artists who promote consumer products in their work.
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